They were first just available on VHS from the small clothing store in Soho. The videos were made as a means to promote there clothing range but they were made with love and were/are deliciously underground and budget.
The first two volumes; 'Uk Untapped' feature various uk hiphop artists of the time [the later volumes were more jiggy and then grime influenced] and pioneered the beautiful thing that is a great mc freestyling to a camera. No mic, no crowd. Just a beat and a camcorder. It is a true celebration of the art form at its most pure. Beautifully simple, intimate and exciting.
They were doing what [the now award winning, massive] SBTV have built on with their 'F64' series on Youtube but they were shottin it, on VHS tapes back in 2000!
These short videos are like folk recordings, capturing various underground street legends of the time.
Here are a few;
Skinnyman from Finsbury Park
Surplus - underground Mc from Bristol
Skeme and Big P - from Deptford and Pecks respectively.
.. and Skeme again, still doing it right on the 'UK Legends' series for SBTV last year.